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Financial Analysis

Financial ratios, explained simply

Turn raw statements into liquidity, profitability, and leverage signals you can compare.

6 min readUpdated

Ratios are comparisons

A raw number rarely tells you much. A ratio compares two numbers to create a signal: how easily a business pays short-term bills, how efficiently it turns capital into profit, and how much it relies on debt.

Ratios are only meaningful against something else. Compare a company with its own history, with close competitors, or with an industry benchmark.

Key points

  • Liquidity: can the business meet short-term obligations?
  • Profitability: how much profit does each taka of sales or capital produce?
  • Leverage: how much of the business is funded by debt?

Four ratios worth knowing

Current ratio

Current ratio = Current assets ÷ Current liabilities

A quick read on short-term financial strength.

Gross margin

Gross margin = (Revenue − COGS) ÷ Revenue

The share of each sale left after direct costs.

Return on equity

ROE = Net income ÷ Shareholders' equity

Profit generated for each unit of owners' capital.

Debt to equity

D/E = Total debt ÷ Shareholders' equity

How much debt the business carries relative to equity.

Read the ratios as a group. A very high current ratio can mean idle cash or slow inventory. A high ROE can come from strong profit or simply from heavy borrowing.

A worked comparison

A business has current assets of ৳420,000 and current liabilities of ৳260,000, so its current ratio is 1.62. It holds ৳1.62 of short-term resources for every ৳1 of short-term obligations.

Net income of ৳90,000 on equity of ৳600,000 gives an ROE of 15%. On its own that looks healthy, but if the same business carries a high debt load, the return is being amplified by borrowing.

Where ratios mislead

Ratios depend on accounting choices. Two firms can report very different numbers because of how they value inventory or recognise revenue. Seasonal businesses look stronger or weaker depending on the month you measure.

Use ratios to ask better questions, not to deliver verdicts. A number that stands out is a prompt to look at the underlying detail.

Key points

  • Always benchmark against peers or history.
  • Ratios describe; they do not explain.
  • Check the accounting behind an unusual result.

Take it into the Lab

Experiment with the same idea.

The Lab turns this topic into a workspace: change the drivers, watch the statements move, and see the consequence before you commit to a decision.

Sources & further reading

OpenStax · Principles of Finance (free textbook) ↗

Educational sample content. Worked examples use hypothetical figures. Dates refer to the note's latest content update.

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